What is the market outlook for men's clothing
Release time:
2025-03-28
The outlook for the menswear market is generally optimistic, but there are some challenges and opportunities.
Market Size and Growth Trend
According to Euromonitor, the global men's apparel market will reach 430 billion U.S. dollars (about 3109.2 billion yuan) in 2024, while China's men's apparel market exceeds 600 billion yuan, and the global market share continues to stabilize at 20%.
The global market share continues to stabilize at 20% 1. China's men's apparel market is expected to grow at a CAGR of 5.5% from 2023 to 2027, and is expected to surpass the 1,000 billion yuan mark by 2027.
Changes in Consumer Demand
With the change of consumer concepts and product updates, the men's apparel market is constantly segmented. The menswear scene has diversified from workplace commuting to sports and leisure and business travel; and menswear styles have emerged from business-casual to simple executive styles. In addition, more and more Chinese men are focusing on personalized and quality dressing, putting forward higher requirements on the quality, design and style of clothing.
Competitive landscape and performance of major brands
In terms of the competitive landscape, traditional menswear brands such as Dicorny and Sachs are enjoying rising sales with their “launch models”, while some high-end luxury brands such as Zegna and Hugo Boss are encountering challenges in the Chinese market, mainly due to their aging brand image and weak market demand. For example, Zegna's revenue in China plummeted 14.5% year-on-year in FY2024, while Hugo Boss missed the opportunity to align with fashion trends due to its reliance on traditional business and formal wear.
Future trends and opportunities
In the future, the menswear market will continue to segment to meet the needs of different scenarios and styles. Personalization, quality and design will become key factors. In addition, digital transformation and the expansion of online sales channels will bring new opportunities for menswear brands
. For example, the use of social platforms such as Xiaohongshu and Jieyin for “grass” marketing can effectively increase brand awareness and sales.
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2025-03-18
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